edwinrozendal :
linkdump:
jeffrey milstein knows how to make icons from normal objects aircrafts / very nice 'persona' photo serie by jason travis / a humble lesson on 'quality' in this movie up there / listening to wise words from george lois / i like the work of andrew bush / finished reading: tipping point and 'zo denkt steve' / just love this trailer of johan primero / funny interview with: nalden and shoe / got a big smile from this music video by brett domino.
enjoying:
summer evenings with friends and "home made pizza" in the outdooroven from dick van hoff...
outdooroven
since we have this 'thing', pizza is the food of choice and many friends and neighbours experience the slow-food quality. check the site of weltevree for more work
experiencing the power of the web
in the city of antwerp in 2007
thoughts about bannering and branding:
you will see a lot more of in content bannering. as a concept i think it's perfect. youtube does it a lot, but the result is allmost allways annoying.
if i watch pingu snowboarding with my three year old, i really don't want to know about "adventure-quest-worlds". is it just me or are annoying banners actually bad for you brand/website? or do these banners convert big time and is it a real moneymaker? I really would like to know.
sometimes the outcome is funny, a bad news story about one brand and a banner campaign from their competitors can be on the same page.
only from my point of view it's not funny if brands start putting banners on newsstreams of disasters, like the earthquake in chile recently, what was bmw thinking?
if you would like to respond? please do!
more about me
+10 years of experience in webdesign, agency culture and client-relations provide a t-shaped vision on how a brand might and must behave. online and offline. buzzwords: branding, corporate identity, concept or creative lead, art-direction, user experience, visual design, webdesign... but you can also start a conversation about wind, water, snow and espresso.
contact:
if you like to know more about my projects or want to talk about a concept, art-direction, user-experience, branding, webdesign...
- e-mail
- linkedin
- delicious
- twitter
art-direction + [web]design :
on the agenda in july:
presenting the webconcept for wadw interior franchise-concept. finishing the re-brand-design project for kempen&co's vipinvest. start designing the approved webconcept for brainnet (together with roland huisman). finished the bonaparte-dvi project and doing "inspiration sketches" for backbase.com. still sharing daily thoughts on twitter and started using flickr agian...
scroll through some of my work:
for nationale nederlanden, backbase and casacinco...
nationale nederlanden: prestatie pensioen
in november 2009 tam tam asked me to help them design a concept for a new pension product website for nationale nederlanden (to be designed and build in about 4 weeks).
the concept is all about 'understanding', so we rewrote the whole product and came up with an animation to support the story.
nationale nederlanden: prestatie pensioen
after the high level wireframes and first photoshop layout sketches i focused on the storyboards for the productmovie. we shoot and edited the film together with the people from addikt.
important part of the concept is to tell the story in multiple ways (animation, text, pdf whitepapers) so the visitor can choose the presentation they like.
nationale nederlanden: prestatie pensioen
all code is done by tamtam and the next steps are to make sure the website is beeing found by our target audience. we work together with the client on analytics and marketing.
the result: www.prestatiepensioen.nl
backbase
backbase is a portal software company in amsterdam and san francisco. they asked me to 'clean up' their brand. first thing i did was 'define the brand-essentials' and develop them into 'believes' that together with visual-design will shape the corporate identity. the first deliverable is the brandguide, it contains the 'brand essentials' and 'believes' together with visual examples of how to use the brand-rules.
backbase
i slightly changed the logo (more spacing and less color) and redesigned the website, it is their most dominant communication (and sales) platform. designing the website was also a test, is the brandguide usable?
we took an iterative approach and after the first release we are still shaping the content and design today.
backbase
result of the styleguide is more designwork: businesscards / letterhead + envelope / powerpoint / print invitations and webpage for opening new amsterdam office / pdf template / exhibition display / internal showreel / google banner campain / print advertisement / amsterdam office interior / lot's of portraits ... and more to come.
b&b casacinco / mallorca
casacinco is a small bed&breakfast at mallorca. in 2008, together with tess argante [ who designed the logo and overall style ] we designed and build this website. the goal was to make an attractive website that would provide just enough information and inspiration to make contact with the owners.
b&b casacinco / mallorca
the site proved to be successful and the design hasn't been changed since the start, i still provide regular changes and updates and i'm trying to push 'casacinco' more online into social media like flickr and twitter...
www.casacinco.nl
like to see or hear more about my work ?
please send an email to: edwin@edwinrozendal.nl
