EDWIN_ROZENDAL
for_ONLINE_ART_DIRECTION
we designers can no longer define
our roles as makers of artifacts.
we need to become improvers of
situations. (marty neumeier)
ACTIVE PROJECTS
new identity for; hofhuis, alkema, groen
van lanschot bankiers; concept blueprint
daens concept store; overall concept, design + webshop
backbase; marketing, branding and web design
recently finished
the powderchase; design, wordpress and shop
the entertainment experience; crowdsource movie with paul verhoeven
www.info.nl; re-branding and brand positioning
www.springerswonen.nl; updated visual design
www.woonkerkxl.com; website for this beautiful church, buy now!
www.vanhoffontwerpen.nl; website for industrial tailor dick van hoff
A picture is worth a thousand words
(CLICHÉ number #57)
the powderchase is a dutch travelagency were owner bas rotgans will take you to fresh powdersnow. a small community of powderlovers meet, chat and travel all over the internet, so the only purpose of this website is to inform the clients 'what is' and 'when is' the chase?' supported with an 'buy now' function. so for this project the 'picture' cliché is very true, more than 80% of the screen is image.
together with seb (developr.nl) we made a small wordpress website with a shopp component. just enjoy the pictures, get in the mood and be sure to join one of their trips!
www.powderchase.com
any bank has to deliver
a multi-device 24/7 service
these day's...
van lanschot bank
private banking 2.0
i have been making designs for 'the financial industry' for some years now. all that knowledge comes together in this new online concept that i made together with floris honée from info.nl. a private communication platform, multi-device and 24/7, for all your financial transactions, questions and related activities. this 'bank 2.0' thinking requires a lot of sessions with stakeholders and clients. the result of this project is an online vision on the future of private banking, from a client + 'ux' + business-strategy point of view. just the way i like it.
at this moment we are testing technical and design requirements in a proof of concept together with backbase and we are preparing an 'ux-blueprint' to get a more feeling on the whole concept.
the entertainment experience
a crowdsource movie from paul verhoeven
together with magneds tilburg i worked on the design for 'the entertainment experience'. a new crowdsource movie from paul verhoeven, an idea from fcce in assosiantion with ziggo. my role mainly focussed on visual design, presenting to the client and getting grip on the 'flow'. creating a lot of black-and-white sketchy wireframes proved to be a quick method. with no idea about the level and amount of visitors the whole interaction together with the 'rules of the game' was a big challenge. combine that with a very very tight deadline. a small miracle this project is running... and running well.
entertainmentexperience.nl
we used that 'tumblr' scroling and
loading effect to have an ongoing
stream of visual inspiration...
daens concept store
local and worldwide service
originally daens is a fashion store in utrecht, now they are moving towards a 'concept' store with a winebar and one hotel-room. to get all communication (online and offline) aligned we work closely together with the people at daens and tess (arganteargante) who is responsible for the logo and 'graphic' style. online this means getting the website, webshop, and all social media into one clear message. if you like brands such as paul smith, bellerose, denham, with personal advice and a proper tea/ espresso/ glass of wine, you found yourself a new place.
www.daens.nl will be online in the beginning of 2012, till then: facebook.com/Daens.Utrecht
i get lost too
visual blogs inspire me
sure i use the internet to keep up-to-date with everything around my job, but i'm a big fan of 'visual-blogging'. constantly feeding my visual archive, images stay in my head, appear in presentations, get archived into a huge keynote files and more often get lost. the more blogs i read, it (again) becomes clear to me that it's really important to 'get out and do something', make images, create stories...
this is what i call 'creativity'. you translate all those images, stories, sounds into new 'designs' and the beauty is often in 'wrong' translations...
some of my favourite 'get-lost-blogs':
youmightfindyourself
murraymitchell
nothingbutdailypoetry
weareprivate
addictedtoconsumerism
thewindowseat
ffffound
having said all of this, i still need to check this ted presentation on visual blogging
backbase
branding and marketing
backbase is a portal software company with a strong focus on financials. with offices in amsterdam and new york. in 2009 they asked me to 'clean up' their brand and help out with their marketing. we defined the 'brand-essentials' and developed them into 'believes' that shape the corporate identity and internal mentality. from website design to businesscards, from event displays to blog and from folders to t-shirts we now are working on the interior design for the offices.
backbase.com
look around; digital invading the natural
map: paper or app?
look around and you will find examples of the digital invading the natural. in the first picture a tram ride in the city of amsterdam. a french tourist just couldn't find their location. his grilfriend got angry and pulled out her iphone to start 'google maps', she didn't care about the cost, it was just the right solution for the problem.
nice way to start thinking about the other options that this device, at this time and location, might give her.
mobile entertainment
same observation, different location. late night train ride from rotterdam to amsterdam, literally everybody was looking, playing, doing something with thier phone (almost all of them smart-phones). the combination 'entertainment and mobile' looks like a safe bet to me. the couple on the right (tram ride again) were playing wordfreud together.
with everybody on mobile and tablets, is anyone (besides at work) still doing 'internet' on a pc anymore?
a story behind the story
i am allways interested in the story behind your story, the idea, the brand, your product. +10 years of experience in webdesign, agency culture and client-relations provide a t-shaped vision on how a brand might, can and sometimes must behave. online and offline. if you like to know more about me and my projects or want to talk about an online strategy, concept, art-direction, user-experience, branding, webdesign...just send me an e-mail
now let's drink an espresso together.
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